Advertising Creative Level 6 Assessment

This occupation is found in advertising, marketing and branding agencies, across a range of sectors being employed either in house or in commercial agencies. They can work for agencies and social media owners. Agencies can support multinational corporations through to small & medium sized enterprises.

The role of an Advertising Creative is to develop strategic campaigns, or one-off pieces of communication, that meet a client brief. They will need to influence stakeholders, working with many interconnecting sectors, partners and influencers. They require a good knowledge of regulated industries and legislative requirements to interpret the purpose of the brief and create an impactful campaign on behalf of the customer. Advertising Creatives lead projects from concept and ideas to completion, applying continuous improvement from internal and external feedback to ensure a successful outcome. They must understand the perspectives and approach of each brief and/or campaign.

In their daily work an employee of this occupation interacts with many other departments inside their agency – if they work for an agency. This will include creative services, strategy and client services. They are expected to present ideas to senior staff in their organisation, including the executive creative director, the client service director and the planning director. They may have contact with the client, either working directly with the client to drive improvements to the brief at the research stage and or presenting and pitching ideas. They could either work independently or as part of a team of creatives to generate ideas. In the production phase the creative may also initially be working with other artisans to achieve the communication of their idea.