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About the qualifications

AIM Counselling qualifications

Our suite of counselling qualifications has been developed by specialists for both aspiring and practicing counsellors



Learner development

Learners are assessed using a range of assessment methods. Learners will use reflective learning techniques to encourage self-development. This method of self-development is common practice in all health and social care industry qualifications, so learners and employers are familiar with the process.


To save centres/colleges time and resources, AIM assessments are all set up and ready to go but can also be contextualised. 

There are a variety of different assessment methods in place covering knowledge, skills and behaviours. This covers different learning styles so learners are not disadvantaged by only one assessment method.

Blended practice optional module

An optional ‘blended practice’ module in the Level 4 Diploma enables learners to develop an understanding of working with clients online as well as face to face ‘in the room’. This is a more frequent method of practicing counselling since the pandemic in 2020, so enables learners to explore the impact that this way of working may have on the practitioner and client.

Relevant and up-to-date

AIM understands the need to keep all its qualifications up-to-date and as a regulated body, it is required to undertake a comprehensive periodic review of its qualifications.  
Our counselling qualifications were fully reviewed in 2019 and as part of this review, we worked with recognised practicing professionals to write, validate and quality assure our qualifications. We are currently reviewing the suite again to esure they still meet the demands of both the sector and the changing world of Post-16 qualifications.

Applied therapeutic courses

To address the ever-diverse counselling profession, we continue to develop applied therapeutic courses to support professionals working in the counselling arena or as practicing counsellors.

In summary

  • There are a variety of different assessments methods
  • Learners will learn to use ‘reflective learning’ techniques to encourage self-development
  • Focus on skills and behaviours to apply in practice.
  • Developed in partnership with professional, practicing counsellors who are experts who understand the industry
  • Qualifications at Level 3 and above are graded to enable differentiation for those progressing into higher education
  • The Level 3 Counselling qualification carries UCAS points giving learners the choice to use their tariff points to access university or continue to the AIM Level 4 Diploma in Counselling