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It all starts with skills!

‘It all starts with skills’ is the new Skills for Life campaign launched by the Department for Education which aims to motivate young people, adults, and businesses to make the most of their potential, by engaging in a range of government skills programmes such as:

  • Apprenticeships
  • T Levels
  • Skills Bootcamps
  • Higher Technical Qualifications (HTQs)
  • Free Courses for Jobs
  • Multiply
  • Essential skills (English, maths and digital)

More information about the 'It all starts with skills!' campaign has been released for both adults and businesses, encouraging these key groups to get involved alongside young people and improve skill development across the country. We've provided links to these packs and the brand guidelines for the campaign below.

Skills for Life: Adults Pack   Skills for Life: Businesses   Skills for Life Branding and Guidelines


AIM is getting behind this national campaign by showcasing our products/services that help individuals and businesses to make informed choices; support career progression and give business the skilled workforce they need for the economy to thrive.

Vocational qualifications

AIM’s vocational qualification provides individuals with practical skills and knowledge required to prepare them for employment in a particular trade, craft, or profession, or to change careers or specialism.

Our wide-range of vocational qualifications support the development and up-skilling of workforces across various subject specialisms, and have been developed in collaboration with a range of expert stakeholders to ensure they meet the needs of learners and industry alike.

Our qualifications portfolio consists of:

  • 600+ Ofqual recognised qualifications
  • Access to Higher Education Diplomas
  • Entry Level to Level 6 qualifications
  • 85 subject areas including skills that underpin apprenticeships, traineeships and entry into the world of work.


Apprenticeships offer individuals the opportunity to earn while they learn by combining hands-on training in a job with education.

As a leading provider of apprenticeship end-point assessments for the creative, cultural and professional services industries, we can support employers and training providers with their apprentice’s final assessment to ensure they can do the job for which they have trained.

We work with over 30 apprenticeship standards and 800+ employers/training providers, offering support, guidance and end-point assessments with integrity and openness.

Seize the day!

As an AIM centre, get in touch with us to discover more about how you can help individuals and businesses make the most of their potential by engaging in our vocational qualifications or apprenticeship assessment services. Whether they’re growing a business, switching career or just starting out, ‘It all starts with skills’ and its time to seize the day!

Get in touch with our Business Development team for an informal chat via email or through the phone.

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