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AIM Assessment

Public Relations and Communications Assistant (V1.1) EPA

The Public Relations and Communications Assistant (V1.1) EPA is the end-point assessment for this Level 4 standard. Version 1.1 is the newly revised edition of this standard, launched by IfATE in February 2024.* 

The broad purpose of the occupation is the building, protecting, and maintaining of positive reputation for brands, organisations, and individuals. The role also concerns the way those brands, organisations and individuals communicate about themselves, their products, or their services with a range of audiences, via different methods. In their daily work, an employee in this occupation will communicate and build relationships with different people. This includes the media, stakeholders, the public, internal colleagues, and various audiences to get their client’s or organisation’s message across and influence opinions and behaviour in the most effective way.

An employee in this occupation will be responsible for researching and understanding their clients’ or organisation’s goals. They will then use their communication expertise to support the day-to-day delivery of effective campaigns to deliver specific objectives or organisational goals. Typically, this would include developing written and non-written content, contributing towards campaigns or new business proposals, and managing and sharing information with stakeholders. An individual will spend time researching various audiences and stakeholders. They will analyse and report on the impact of campaigns and programmes. 

 *As version 1.0 of this standard has been retired, no new registrations onto that version of the apprenticeship can be made. However, AIM will continue to provide end-point assessment for any apprentices previously registered on to this standard. For more details on this, please contact us on

Gateway requirements

  • Level 2 English and maths
  • A portfolio of evidence 
  • An approved proposal for a selected work-based project.

Assessment methods

  • Written project report with presentation and questioning: completion of a 3,000-word report that documents a pre-Gateway project. This is followed by a 40-minute presentation, question and answer session at a later date. 
    Professional discussion, underpinned by a portfolio of evidence:
    A 60-minute professional discussion with our assessor, based on the apprentice’s portfolio which is submitted at Gateway. 

Indicative duration of assessment

The two assessments will typically be completed within five months of Gateway. The presentation and questioning will take place in the last three weeks of the EPA period. 

More Information

Visit the Institute for Apprenticeships & Technical Education website.

Read our latest blog to learn more about the day in the life of an EPA assessor.

Find out why your business needs a PR and Communications team member to help grow and protect your reputation.

We are members of the Association of Apprentices which unlocks access to a host of free resources and peer support aimed at helping apprentices maximise their apprenticeship.

If you would like to speak to our team about AIM end-point assessment services, please email

Download our PR and Communications Assistant Leaflet
Please complete the form below to get your copy of our PR and Communications Assistant Leaflet, giving you all the information you need about using AIM as you EPAO.