Junior Advertising Creative (V1.1) EPA

The Junior Advertising Creative (V1.1) EPA is the end-point assessment for this level 3 standard. Version 1.1 is the newly revised edition of this standard, launched by IfATE in January 2024.* 

The broad purpose of the occupation is to come up with creative ideas which help bring forward fresh thinking and transform businesses and behaviour. This is achieved by creating standout advertising. The Junior Advertising Creative occupation is about origination. They start with a blank piece of paper and come up with a big idea that can be executed across multiple Media touchpoints.

Junior advertising creatives are responsible for creating original, exciting and memorable ideas that meet a client or organisation’s brief which can then be used in a range of mediums including television, radio, newspapers, cinema and social media, and other digital platforms.

As part of delivering a campaign, they may visit locations such as recording studios, film sets, sound stages, colour grading studios and even overseas locations, so they need to work flexibly, particularly if on a TV commercial shoot or helping towards a big presentation. Junior advertising creatives need the tenacity and resilience to bounce back from setbacks, constructive feedback and also embrace criticism of their ideas. 

*As version 1.0 of this standard has been retired, no new registrations onto that version of the apprenticeship can be made. However, AIM will continue to provide end-point assessment for any apprentices previously registered on to this standard. For more details on this, please contact us on assessment@aimgroup.org.uk.

See also - Advertising and Media Executive Standard (Level 3)

Gateway requirements

• A portfolio of evidence
• Level 2 English and maths
• An approved project proposal 

Assessment Methods

• Project with slide deck, presentation and questions: submission of a slide deck based on a project that has real business benefit. This is followed by a 60-minute presentation, question and answer session with an assessor at a later date.  
• Professional discussion underpinned by a portfolio of evidence: A 60-minute professional discussion with our assessor, based on the apprentice’s portfolio which they submit  at Gateway.

Indicative duration of assessment

The EPA will typically be completed within four months, once the gateway requirements have been met.

More Information

Find out more on the Institute for Apprenticeships & Technical Education website.

We are members of the Association of Apprentices which unlocks access to a host of free resources and peer support aimed at helping apprentices maximise their apprenticeship.

If you would like to speak to our team about AIM end-point assessment services, please email assessment@aimgroup.org.uk