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AIM Assessment

Junior Advertising Creative EPA

The Junior Advertising Creative EPA is the end-point assessment for this level 3 standard.

Advertising creatives are responsible for creating original, exciting and memorable ideas that meet a client or organisation’s brief (there are two types of brief - the marketing business brief, and a focused creative brief used to inform creatives of the task) which can then be used in a range of mediums including television, radio, newspapers, cinema and social media, and other digital platforms.

They report into, and are supported by, more senior advertising creatives. The junior advertising creative originates the idea and may work with advertising executives who act as the link between them and the client. They also work with others in the industry who are involved in delivery of the idea, such as content creators. Typically, this includes film directors, photographers, artists, illustrators, musicians and designers. They might occasionally be asked to present their ideas to the client, but this varies from company to company.

As part of delivering a campaign, they may visit locations such as recording studios, film sets, sound stages, colour grading studios so they need to work flexibly. Junior advertising creatives need the tenacity and resilience to bounce back from setbacks, constructive feedback and also embrace criticism of their ideas. They are conscious of deadlines, budget restrictions and brief requirements. They usually have a number of creative projects running at the same time but at different stages and are responsible for making sure they all meet their deadlines.

See also - Advertising and Media Executive Standard (Level 3)

Gateway requirements

  • Completion of a portfolio
  • Level 2 English and maths
  • Agreement with the employer for the project title, subject and scope.

Assessment Methods

  • Project with slide deck, presentation and supplementary questioning: a client brief agreed with the employer to be undertaken by the apprentice within six weeks of gateway. Apprentices are required to produce and present a slide deck to our assessor who will ask questions. Holistic marking of all three elements.
  • Professional discussion underpinned by a portfolio of evidence: A 60-minute professional discussion with our assessor, based on the apprentice’s portfolio which they submit to us at gateway.

Indicative duration of assessment

The EPA will typically be completed within four months, once the gateway requirements have been met.

More Information

Find out more on the Institute for Apprenticeships & Technical Education website.

We are members of the Association of Apprentices which unlocks access to a host of free resources and peer support aimed at helping apprentices maximise their apprenticeship.

If you would like to speak to our team about AIM end-point assessment services, please email