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AIM Assessment

Coaching Professional EPA

The Coaching Professional EPA is the end-point assessment for this level 5 standard.

Coaching Professionals typically work with a wide range of individuals and teams across organisations, in every sector of industry and in public and third sector organisations.

Coaching is a way of leading in a non-directive manner, helping people to learn through deep listening and asking reflective, open questions rather than instructing, giving advice or making suggestions. There is a growing demand for the professionalisation of coaching skills; one-to-one coaching, team and leadership coaching is becoming embedded within our culture and governance infrastructures in organisations to support future ways of working.

Coaching is a way of treating people, a way of thinking and a way of being which is seen as vital to supporting individuals and organisations in increasingly volatile and ever-changing environments. The underlying and ever-present purpose of coaching is building the self-belief of others, regardless of the context, to be curious and self-aware, better equipping them to collaborate, innovate, deal with the increasing pace of change and get the best from increasingly diverse environments. Effective coaching is future focussed, releases potential, and enables transition, transformation and change for business improvement. Understanding self, commitment to self-development, managing the contract, building the relationship, enabling insight and learning, outcome and action orientation, use of models and techniques and evaluation are key overarching features of coaching.

Coaches may work in a variety of locations and environments, both indoors and outdoors, and often work irregular hours with sessions taking place either face to face or online.

Gateway requirements

  • Completion of a portfolio
  • Level 2 English and maths

Assessment Methods

  • Observation with questions and answers: Our assessor will observe the apprentice conducting two, one-hour coaching sessions which will be followed by a 20-minute question and answer session.
  • Interview supported by a portfolio of evidence: A 60-minute interview with our assessor with questions based on the apprentice’s portfolio which they submit to us at gateway. 
  • Knowledge test: a 90-minute, closed book test with 40 multiple choice questions, 10 of which will be based on two scenarios.

Indicative duration of assessment

The EPA will typically be completed within a period up to three months once the gateway requirements have been met.

More Information

Read our blog on coaching in the workplace to see why implimenting a coaching professional into your organisation might be your next step towards development.

Find out more on the Institute for Apprenticeships & Technical Education website.

We are members of the Association of Apprentices which unlocks access to a host of free resources and peer support aimed at helping apprentices maximise their apprenticeship.

If you would like to speak to our team about AIM end-point assessment services, please email

Download our Coaching Professional Leaflet
Please complete the form below to get your copy of our Coaching Professional Leaflet, giving you all the information you need about using AIM as you EPAO.